In Western Australia the campaign will include:

Registration Day

• To be held at an iconic CBD location during October 2011 with an estimated 400+ entrants plus their friends and family
• 60 State Finalists will be chosen and provided with sensational prizes and work opportunities
• Registration Day will act as the launch of the 2012 campaign and provides many opportunities for sponsors and partners
• Registration Day offers a wonderful medium for exposure due to the large crowd attendance and a very keen media following

SIX JUDGED FASHION PARADES

• Including 20 of Western Australia’s most beautiful women, parading in two parades of 10 girls, at each location
• Conducted in Perth’s fashion districts and high-end shopping centres
• Parades will be held prior to the relevant Heats for the girls to introduce themselves to audiences for the first time
• Contestants will parade in cocktail wear, swimwear and current fashions supplied by the fashion district or centre where relevant
• Fantastic photographic and media opportunities

SIX STATE HEATS

• The Top 60 in Western Australia compete in three categories in front of media, adoring public and the industry greats
• Each Heat includes 10 of Western Australia’s most beautiful women vying for a place in the State Final
• These heats will be held two at a time at iconic venues throughout the state and often in outdoor locations
• Three or Four girls from each heat will be selected to advance to the State Final with presentations at the heats

THE WESTERN AUSTRALIAN STATE FINAL

• The most talked about and desired ticket of the year
• An elegant and entertaining gala evening, making the most of Western Australia’s balmy March weather
• To be hosted by one of Australia’s leading entertainers
• Corporate VIP and general admission ticketing options
• Finalists will parade in their gowns, swimwear and casual wear
• Top 60 WA competitors will be in attendance to socialise with guests and sponsors
• Six Western Australian finalists will be announced and head east to compete for the Miss Universe Australia Crown

For sponsors and event partners, this campaign represents a unique opportunity to become involved in a variety of events throughout the summer, attracting large media exposure and public attendance.